★ core values: • integrity • quality • responsibility • team • innovation ★

 1. Honesty: the foundation of business, honesty and pragmatism can not be challenged.

In modern economic society, honesty is not only a moral standard, but also an important resource that can bring economic benefits to enterprises. To a certain extent, it is even more important than material resources and human resources. Honesty means abiding by the spirit of law forever. However, honesty is not just a legal issue, it is the basis of all our relationships. " Shaping and adhering to corporate integrity as the core value of corporate culture plays a great role in promoting the formation of unique cultural characteristics that support the healthy development of enterprises and promote the continuous progress of Jinlida.

1）Honesty is the spiritual driving force to improve the productivity of enterprises

According to Marxist epistemology, man is an active factor in productive forces, as well as an active and creative main factor in productive forces. No matter how good the management and system are, they also need people to implement and operate. Therefore, the integrity construction of enterprises fundamentally depends on the integrity of individual employees and the quality of employees. Strengthening the team is the guarantee to promote the construction of enterprise integrity system. Shaping enterprise integrity as the core value is to attach great importance to the human factor in productivity, and make the enterprise treat each other sincerely through the spiritual appeal, so as to fully mobilize the enthusiasm, initiative and creativity of the majority of employees, highly recognize and support the business policies and guidelines of the enterprise, and further release and develop the productivity of the enterprise.

2）Integrity is a bridge to promote effective communication inside and outside the enterprise

For enterprise management, the main body of management is people, and human factors are the key factors for the success of enterprises. All management problems are ultimately communication problems. Communication is to constantly emancipate the mind and concepts, and make people honest, friendly, harmonious, United and mutual aid, and common development. Communication is the cornerstone of building a "responsible, honest and harmonious" team, an important function of enterprise self-management and self-regulation, and also a necessary condition and driving force to promote enterprise progress. Whether we can communicate effectively in thought, emotion and soul is not only a matter of working methods and attitudes, but also a matter of whether we can widely and fully mobilize the enthusiasm of cadres and workers and improve satisfaction. It is a major issue related to the stable coordination and promotion of enterprise reform and development. When an enterprise has an honest cultural environment that is willing to communicate, there will be more mutual respect, friendship, good will and popularity among people, which will help to overcome departmentalism among departments, cultivate and stimulate the ownership spirit of employees, and enhance the cohesion and centripetal force of the enterprise. Only with integrity can there be good communication, only with good communication can there be living water, and only with living water can there be vitality. "The sound of chickens and dogs, old and dead do not communicate", can only be a pool of stagnant water, there will be no dynamic harmonious situation.

3）Integrity is the cornerstone of enterprise survival and development

Enterprise cohesion is an important symbol of enterprise vitality and enterprise vitality, and enterprise integrity is the source of enhancing enterprise cohesion. On the one hand, integrity, as the core value of corporate culture, can excavate and refine the excellent quality and tenacious style formed in the long-term struggle of the enterprise, and become a value standard that everyone recognizes and complies with. It helps to sublimate the simple emotion of employees at all levels towards the enterprise into a strong sense of responsibility and pride, transform the spontaneous consciousness of dedication and love for their posts into employees' conscious actions, and condense the enthusiasm of each individual as a whole, So as to enhance the vitality and vitality of the enterprise. On the other hand, if an enterprise is honest and trustworthy to the outside world, it can form a huge attraction, so as to constantly win opportunities for entrepreneurship and development, and its reputation will continue to improve. The external integrity of the enterprise, especially the commitments made to the majority of customers, needs to be realized by all employees. Every employee in different positions should adhere to the concept of integrity, play their own role in their respective positions, pay great attention to the issue of integrity in the specific performance of work duties and in words and deeds. Promises must be fulfilled, and those that cannot be made must not be promised, and they must not lose faith with customers. Only those enterprises that adhere to the principle of "internal honesty and external trust" can have more cooperative customers and establish a "symbiotic and win-win" cooperative relationship with them. A dishonest enterprise can only lift a stone and hit itself in the foot, and will eventually be eliminated in the future market competition.

4）Integrity is the basis for enterprises to obtain profits.

The survival and development of enterprises are aimed at economic benefits, and the real and lasting economic benefits come from honest management. Under the background of the market-oriented expansion of konjak industry, the company can effectively strengthen the in-depth communication between employees and customers, enhance mutual understanding and cognition, and establish an integrity service system that meets mutual requirements with customers, so that customers have a new understanding of the company, so as to shorten the distance between the company and customers, and make customers understand, support Cooperate with the company's business and management activities, and become our loyal customers. Only by truly winning customers and improving customers' satisfaction and loyalty to the company, can we better and faster develop the market in the increasingly fierce market competition, ensure the steady, healthy and sustainable growth of enterprise economic benefits, and make profits in a longer time span.

2.Quality: more than ten years of experience, the introduction of foreign equipment to create high-quality products.

Everyone should realize that if the quality of products is not good, there will be no market for products. If there is no market for products, the enterprise will lose its source of profit. Over time, the enterprise will close down, followed by employee unemployment. Of course, for our company, the current product market is good, and we hope it will be better in the future, but we should "be vigilant in times of safety" and make our product quality better. Everything is customer-centered, regarding oneself as the customer, the operator of the next process, and the consumer of the product. In this way, we will consciously do a good job in our work. Only when we do a good job can the quality of products be guaranteed. If we cut corners in our work, it will harm our own vital interests.

"The quality of products is produced and designed, not tested. We should do things well in the early stage." This is not a slogan, which well reflects the preventive nature of product quality. If our quality control is not controlled from the source, it will be difficult for us to control the quality of products. Even if a large amount of inspection manpower is invested in production to check, the cost of products will be greatly increased, causing heavy burden and loss to the production cost of enterprises due to a large number of defective products and even waste products that are not controlled from the source during production. Moreover, the quality problems of some products may not be found and remedied from the subsequent processes, which requires us to do a good job in every link to prevent the occurrence of quality problems.

With the development of the times, the concept of quality management is constantly updated and needs to be learned. Successful enterprises in the 21st century will belong to those learning and growing enterprises. Strengthening internal training and improving the innovative ability of all employees will make enterprises flourish and change with each passing day. Therefore, "quality begins with education and ends with education."

3.Responsibility: we are responsible for every product sold, every customer and every consumer.

The company always adheres to the service concept of treating suppliers, customers and consumers as "God, partners, friends and relatives", abides by integrity, fulfils commitments, and seeks common development and shared growth with suppliers. In terms of consumer service guarantee, we are eager to meet customers' needs, strive to achieve customer satisfaction, and provide consumers with good services and reassuring products. Strictly prevent commercial bribery, constantly improve the corresponding monitoring procedures, and focus on strengthening the inspection of raw material procurement. It also pays attention to field research and exchanges with customers and consumers, and collects survey information through the front line to provide a reliable basis for the formulation of marketing policies and the improvement of follow-up services. On the one hand, the company strengthened the development of new customers, while visiting old customers, and established a good customer relationship. The company has formulated product batch management regulations, company traceability system and product recall system, and established the traceability system of the company's products to achieve full traceability of products from the perspective of records and batch management. Carry out simulated traceability and recall drills every year, carry out food safety crisis response drills from the process and actual operation, and scientifically warn possible problems according to the analysis of monitoring data, formulate emergency plans in advance, and strengthen control over the time period prone to problems. Through a sound food safety emergency mechanism to deal with, to ensure that the company can quickly respond to food safety problems.

Employees are responsible for the company. Being loyal to your work, the company, the boss and your leadership is a noble morality of an employee. Gratitude is the basis for employees to repay the company. The company spent a lot of human and financial resources in training its growth. An employee with a sense of gratitude will be loyal and selfless, dedicated and kind-hearted, and full of responsibility. An employee with a sense of gratitude will turn his gratitude to the company into diligent, conscientious and enterprising practical actions. An employee with a sense of gratitude will often care about others, care about the company, and share the fate with the company, rather than using it as a tool to discredit the company. Every position in the company has its own responsibilities, and everyone has its own responsibilities. One of the responsibilities of employees is "treat customers - serve honestly and create value; treat Enterprises - achieve goals and bear results".

At the same time, we adhere to the scientific concept of corporate social responsibility, actively explore the management and practice of social responsibility, commit to the mutual promotion of corporate responsibility and corporate operation, transform corporate social responsibility into an important thrust of corporate operation, and realize the comprehensive value of economy, society and environment through effective management of the impact of corporate operation on stakeholders and the natural environment.

4.Team: excellent employees will always be our pride.

The success of an enterprise cannot be separated from an excellent team. Therefore, in the process of enterprise management, an excellent team is the key to the success of an enterprise. Therefore, in our own team, we should promote the goal of continuous progress and the spirit of continuous learning. The new enterprise organization theory believes that a successful enterprise should be a "learning organization". We should build our enterprise into a learning organization and our team into a learning team.

5.Innovation: be brave in innovation, improve cultural brands, focus on product research and development, and create industrial added value.

The implementation of brand strategy and the formation of competitive advantage as soon as possible are the needs of enterprise survival and industry development. Innovation has become an inexhaustible driving force and source of strength for the development of an enterprise. Enterprise innovation includes system innovation, management innovation and technological innovation, among which technological innovation is particularly important. Market economy has entered the era of knowledge economy, which shows that technological progress and technological innovation contribute more and more to economic growth, and the cycle of transforming scientific and technological achievements into actual economic benefits is shorter and shorter.

On the basis of konjak's awareness of product technology innovation and improving the overall technical level of the konjak industry, we strive to adopt new technologies, new processes, new materials and new equipment, and constantly launch new products that meet the market demand. To improve the competitiveness and market share of enterprises. We will mobilize resources from all aspects, increase the investment of scientific and technological funds, and introduce and cultivate talents who understand technology, management and process standards. Enable enterprises to improve the concentration of market share in the future competition.

Our idea ---- start from small things; Focus on details; Grasp quality; Shaping corporate image

Enterprise spirit: integrity based on innovation, Zhiyuan, condensing strength is duty bound

Business philosophy: build an, think of danger, create excellence, seek survival, and all employees participate in value management

Management philosophy: people-oriented, scientific and technological efficiency, excellence, casting quality

Development concept: talent construction, team quality, market improvement and promotion

Talent concept: morality first, pay attention to talents, care for talents, develop and use talents reasonably, retain and improve talents

Service concept: high quality and worry free service concept

Mission: satisfy consumers - provide safe and high-quality products for a long time;

Satisfy employees - strive to create a harmonious, equal and satisfactory work paradise;

Be satisfied with partners - mutual interests, fairness and rationality, and achieve customers;